Features
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West Side Christian Church (WSCC) in Springfield, IL is a growing congregation looking to serve God and their community in bigger ways.
Their first building priority was to increase visibility and usability through branding and re-shaping the exterior environment, using their prime real estate corner in the capital city of Illinois to connect and engage. WSCC's large building is visible from main vehicular thoroughfares, but you would never know it was anything other than another office building as you drive by. Our goal was to transfer the energy and passion that happens inside, to people as they pass by. The solution starts with large-scale signs on the main thoroughfare and at entrance points, designed to draw visitor's attention onto campus. Upon arrival, branded banners with the church's message of "Wherever you are, hope is here" create an overhead canopy of welcome. There is also the option to change these banners based on seasonal activities or current message series. West Side Christian Church hosts a variety of programs for all ages, and they've worked hard to create spaces in the building tailored for infants, kids, young adults and seniors. But without a clear main entrance or building identification, a newcomer would have no idea which of the three entrances to use. New wayfinding signs make it easy to find the program you need, and get exactly where you want to go. |
This overall branded update is a springboard for West Side to grow as a place for
hope within the community.
hope within the community.